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What journalists will look at to determine your expertise
Here's what to pitch just before Christmas
What you need to know about pitching at the weekend
How to share media stories with your audience
What media should you be sharing with your audience?
How to nail the subject line in your pitch
Why isn't my piece published yet?
Newsjacking - what it is and how to do it
How good does your website need to be?
This is how to make your email signature POP
How to get out of freeze mode and take action
Quantity or quality in media coverage... what's better?
So... what's the deal with headshots?
How to create a press release that doesn't completely suck
How to avoid damaging a relationship with a journalist
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