Testimonials Freebies About Contact Login
About Contact
THE SCOOP YEARLY PROGRAM IS OFFICIALLY OPEN!

 Build a reputation that sells for you

You’re not here to play the content game. You’re here to build a brand that people talk about, even when you're not in the room.

At The Scoop, we help sharp, ambitious founders go from “best kept secret” to "omg I know her!" by teaching you how to land dream media features, build a reputation that sells before you speak and scale with authority that lasts longer than an algorithm.

All without shelling out ÂŁ50k+ a year on PR retainers that overpromise and underdeliver.

JOIN THE WAITLIST NOW FOR OUR NEXT AVAILABLE SPOT!

 Let's cut to it. This is probably you:

 

🥇

You’re blending in and you know it.

 

Your results are strong, but your visibility doesn’t match your impact. People should be seeking you out… instead, you’re stuck being scrollable (yawn).

 

  

👀

You’re spending more time marketing than leading

 

Content, outreach, visibility... my god, how many plates does a founder need to spin?! It’s eating into actual growth. You didn’t build this business to be a frickin' full time marketer.

🕳️

Social alone isn't cutting it anymore

 

You’re not here to play the algorithm. You’re here to build something that lasts but right now, it’s all on rented ground.

  

 

😬

You know real visibility means owning your reputation not renting it

 

Social is borrowed attention. Press is lasting authority. And you're ready to build a brand that scales because people trust it.

 

If this sounds familiar, you’re not alone and you don’t have to stay stuck here. Here’s where The Scoop takes you instead…

Here's what becomes possible when you master earned media:

⚡ Your name walks into the room before you do. People already know who you are - the client, the investor, even the journalist - and they’re the ones chasing you.

⚡ Selling stops being awkward. No more “convincing.” Your third party credibility is already doing the heavy lifting, so all you have to do is smile and take the yes.

⚡ Your message becomes unavoidable. It cuts through the noise, sticks in people’s heads and positions you as the obvious expert, even to the ones who’d never heard of you five minutes ago.

⚡ Visibility stops being a second job. You log off and your press is still working overtime for you, compounding day after day while you actually run your business.

⚡ You’re no longer praying to the algorithm gods. You’re being featured where it actually matters, giving you not only the reach, but the impact and receipts that outlive any disappearing reel.

⚡ Your inbox turns into a brag book. Speaking gigs, podcast invites, journalists asking for comment and dream clients starting their email with: “I saw you in Forbes and knew I had to work with you.”

INTRODUCING

THE SCOOP YEARLY PROGRAM
BIf you’re ready to scale, you need more than content. You need trust - the kind that makes investors lean in, clients say yes faster and opportunities land in your inbox without you lifting a finger.

That’s exactly what The Scoop Yearly Program gives you: a proven system for turning your story into press that builds unstoppable authority.

👉 Skyrocket your reach.
👉 Cement your reputation.
👉 Turn visibility into sales on repeat.

All without wasting ÂŁ50k+ a year on PR retainers that rarely deliver.

selected

The Scoop Yearly Program: 

This isn’t just another course. It’s the strategic system that puts earned media (not endless content) at the heart of your growth.

If you’re serious about becoming the name in your industry, creating real impact and scaling without being chained to platforms you don’t own, this is where it starts.

Created by me - Bianca 👋, journalist for Forbes, Vogue and The Sunday Times - and backed by a team of real media insiders, The Scoop is the exact framework that'll land you dream coverage (without the £50k+ agency retainer).

And here’s the magic: whether you’re chasing investment, selling out launches or stepping onto bigger stages, The Scoop makes you the founder people already know. So by the time you walk into the room - or hit send on an email - the answer is basically already yes.

👉 This is how you stop being invisible.
👉 This is how you start being in demand.

JOIN THE WAITLIST NOW

ELIZABETH KING

(From paying PR agencies thousands… to landing press in house)

“The Scoop is a game changer - Bianca is a media secret weapon. Everything she teaches is so practical that my team can use it straight away. We’ve turned our VA into an in-house media outreacher instead of paying a PR agency thousands a month for little return. I’m so grateful for this resource - it’s helped us uplevel our media beyond what we imagined.”

Yeah, but will this actually work for me?

 

🙋‍♀️ “Don’t journalists prefer to hear from PRs?”
Nope. Journalists love hearing straight from founders - it’s more authentic, more useful and way less fluff. When you show up the right way, you don’t just get heard… you also get remembered.

⏰ “Sounds great, but I don’t have time for this.”
Exactly why we built it. Once the system’s in place, you (or your VA) can run outreach in about an hour a week. No content treadmill. No 50 tab overwhelm. Just focused visibility that compounds.

🤔 “But what if it doesn’t work in my industry?”
This isn’t a one-size-fits-all ‘personal story’ tactic. It’s a tested framework that’s landed features for founders in coaching, wellness, finance, real estate, social media, charity, mindset and more. We're not a one trick pony.

💥 And here’s the kicker: those £5k/month PR agencies your competitors are paying? Yeah... they come to us to learn this system.

Still banking on social to build your brand? That's not a strategy - that's borrowed time. 

Here’s why earned media is your visibility power play:

 

🪩 It multiplies your reach without lifting a finger.
You show up once. The story lives on for years. Clients, investors, and opportunities keep finding you long after the feature goes live.

🪩 It sells your brand for you - from a trusted voice.
65% of people trust media coverage more than anything you could say yourself. It’s not self promo - it’s proof.

🪩 It hits different.
Your average social post? 1.5 seconds of attention. A media feature? 15+ minutes of deep, intentional focus from people who care about what you're saying.

🪩 It elevates everything.
Press instantly shifts how people see you. Suddenly, you're not just “another coach” or “one of many” -  you're the one who got covered. You're the one they trust.

🪩 It shortcuts the sale.
People Google you. They see the coverage. And just like that, you're the familiar, credible, obvious choice.

🪩 It’s compound credibility.
One feature leads to another, then another. This isn’t a post that disappears in 24 hours. It’s a permanent upgrade to your brand equity.

 

What Clients Have to Say

SEE MORE TESTIMONIALS HERE

Here’s exactly how we're gunna get you there:

EXPERT LED COURSE

Landing Dream Features

The press spreads everyone screenshots for their brag folders. Learn exactly how to pitch full length features and in depth interviews that make people stop scrolling and start talking.

EXPERT LED COURSE

Quick Media Wins 

Want coverage this week, not six months from now? Journalists are already hunting for experts - we’ll show you how to answer like a pro and get featured on demand.

EXPERT LED COURSE 

Turning Media Into Sales

Press doesn’t pay the bills unless you know how to use it. This playbook turns visibility into clients, traffic, momentum and cash in the bank.

EXPERT LED MINI COURSE 

Fearless Visibility

Visibility anxiety is expensive. Rewire your fear of being seen so you can show up unapologetically and actually own the spotlight.

EXPERT LED COURSE 

Guest Star

Become the voice everyone wants on their stage. Land podcasts, TV, radio, panels... then deliver in a way that makes people remember your name.

EXPERT LED COURSE 

Control Room

PR without overwhelm. A clear, repeatable system that keeps you (or your VA) running your outreach like a pro in about an hour a week.

INCLUDING EXAMPLES + INSTRUCTIONS

Gold Dust Pitching Templates

Proven, plug-and-play templates that get a 90% open rate. Podcast pitches, speaking gigs, callouts - you name it, we have a template all done for you.

NOTION TEMPLATE

The Scoop PR Tracker System

Your PR command centre. Track pitches, follow ups and coverage in one place - so you stay consistent and in control.

LIVE CALL

Monthly Media Q+As  

Step inside the newsroom. Meet editors, producers and reporters from outlets like Vogue, BBC and The Sunday Times. Ask them anything. Build the relationships that get you featured.

LIVE CALL

Monthly Skills Lab  

Every month, we deep dive a core media skill (think: headlines that sell, follow-up emails that land, angles journalists can’t ignore). Each session is laser-focused and immediately actionable.

LIVE CALL

Monthly Support Calls 

Bring your pitches, problems, “is this crazy?” ideas. Walk away with insider fixes and clarity from The Scoop team and our member community.

CONTACTS

400+ Contact Database 

No more pitching into the void. A handpicked, updated list of 400+ journalists with insider intel on exactly what they cover and how to stand out.

GET ME ON THE WAITLIST

When you follow this system you don't just know how to pitch, you become the kind of founder journalists want to feature, clients want to buy from and audiences can't stop talking about. You'll:

 

 

💬 Speak with clarity and conviction so your message lands instantly and positions you as the leader in your space.

📰 Land features that do the talking for you - no more shouting into the void. Your reputation will precede you.

💡 Feel completely in control of your visibility - no more waiting, guessing, or outsourcing your authority.

💸 Turn your story into a sales engine because when people trust your voice, they’re already sold before they ever hit your site.

This isn’t just about pitching.


It’s about becoming undeniably visible and impossible to ignore.

 

🥳 The Scoop Yearly Program is

for you if:

  • You’re a founder, expert or service provider who’s done being a best kept secret.

  • You want a reputation that scales with your business and brings clients, partners and press along for the ride.

  • You (or your VA) can exchange 1 -1.5 hours a week of doggy paddling on socials to instead run a system that pays you back in credibility, coverage and clients.

  • You’re over chasing trends and building your brand on rented ground.

  • You’re ready to treat visibility like the revenue driver it actually is, instead of a side hobby. 

🙅 The Scoop Yearly Program is not

for you if:

  • You’re chasing “overnight fame” with zero strategy or follow through.

  • You’d rather keep praying to the algorithm gods for 1.5 seconds of attention than spend an hour building authority that compounds.

  • You think media coverage comes from blasting out a few cold emails and crossing your fingers.

92% of consumers trust earned media more than any form of advertising 

(Nielsen Global Trust in Advertising Report)

WHEN YOU JOIN

The Scoop Yearly Program

You’re not just getting trainings, templates and a few “pitching hacks.”
You’re building the kind of visibility engine PR firms charge £5k+ a month to (barely) deliver.

💥 Only now → you own the process.
💥 You control the narrative.
💥 You scale your reputation on your terms.

selected✅ The full expert-led course suite (media, visibility, sales, pitching + more)
✅ Gold-dust pitch templates that get opened, read + replied to
✅ 400+ curated media contacts, updated monthly
✅ Your own PR HQ in Notion to run outreach like a pro
✅ Monthly live Q&As with real journalists
✅ Monthly support + strategy calls with The Scoop team
✅ Audio versions of every course (learn on the go)
✅ Every update + new release automatically included

 

Join now for £1597 per year

👉 Less than the cost of a single month with a traditional PR agency.
👉 And a visibility skillset you’ll use for the rest of your business life.

PAY IN FULL

 
1 x Yearly Payment:

ÂŁ1597

 

BEST PLAN

 
12  x Monthly Instalments of

ÂŁ159

Total = ÂŁ1908

MEET YOUR MEDIA AND MESSAGING WING WOMAN

Hi, Bianca here - journalist and founder of The Scoop.

I’ve written for VOGUE, The Sunday Times, Cosmopolitan, BBC and The Evening Standard, and have been a Senior Contributor to Forbes for 5 years - a title held by only a handful of their writers. I’ve also taught media strategy at Columbia Business School and Sotheby’s and shared insights live on Sky News.

And here’s what I know for sure: earned media is one of the fastest ways to scale, build credibility and turn visibility into revenue.
But most people think it’s locked behind a £5k/month PR retainer.

That’s why I built The Scoop - the first learning platform that puts this skillset back in founders’ hands. You’ll learn directly from me and other media insiders exactly how to get featured in the outlets that move the needle, so you can build your profile, grow your audience and earn more.

This isn’t theory. It’s the exact system I’ve used in newsrooms and taught to hundreds of founders - and it works.

Let’s make you unmissable.

Once you put the techniques you learn from The Scoop Yearly Program into action, these are the kinds of results you can expect:

 
SO...

Why

The Scoop  isn't just another course

1

Insider access you won’t get anywhere else.

As a journalist for Forbes, VOGUE, Cosmopolitan, and The Sunday Times, I read hundreds of pitches every week - and I know exactly what makes editors pay attention.

Everything inside The Scoop has been shaped by my experience in the media and developed specifically to help founders cut through the noise and land the kind of coverage that builds real authority.

Along the way, I’ve had brilliant support from my team in delivering the work, but the strategies, systems and results driven approach are all rooted in what I know works because I’ve seen it from the inside.

You’re not learning guesswork. You’re learning a proven, press worthy method designed by someone who’s been on the other side and knows exactly how to help you stand out.

2 

We don't just teach you how to land press, we teach you how to cash it in

 One of the biggest mistakes we see entrepreneurs make? They get great coverage… and then do nothing with it.

Inside The Scoop, you’ll learn how to leverage every media win for momentum, whether that means bigger financial results, investment opportunities, audience growth or deeper impact.

Because the real power of press isn’t just getting featured. It’s knowing how to turn visibility into fuel for your entire business.

3

It's always current. Always ahead.

So what works for us works for you. When we say this system works now, we mean whenever ‘now’ is for you.

The media moves fast and we move with it, regularly updating our trainings to reflect what’s working in real time. As a Scoop Yearly member, you’ll get immediate access to every update and new addition we release during your subscription at no extra cost.

So you’ll never be learning outdated strategies - and you’ll always be one step ahead.

say no more! Get me on the waitlist!

All your questions - answered

 Ready to join us?

You didn’t build this business to blend in.
You built it to lead. To be seen. To walk into a room and have people already know your name.

That’s exactly what The Scoop Yearly Program delivers:

  • Skills that compound.
  • A system that works.
  • Support that keeps you moving.

👉 If you’re ready to stop chasing attention and start commanding it…

Privacy Policy Terms Cookie Policy