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JOIN 100s OF STUDENTS ALREADY ACHIEVING LIFE CHANGING PRESS INSIDE THE SCOOP

Introducing 

The Scoop Yearly Program

 We take founders from one-of-many to household name by teaching you to land dream press and scale with less effort - all whilst building an unshakeable reputation that sells itself and saving you £50k+ a year on PR fees.

5 SPOTS OPENING 26TH MAY

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 Does this ring any bells?

 

🥇

You’re completely over being seen as ‘just another’ in your industry...

You know you’ve got the goods to be the go-to, but right now it feels like you’re being lumped in with everyone else jumping on your industry bandwagon. You know you need to do something different to stand out, but you’re still trying to figure out exactly what that might be.

 

👀

You’re tired of fighting for the scraps of people’s attention... 

You pour more time into your marketing than your actual job, only to literally get a few seconds of someone’s time before they move onto something else or, even worse, you get pulled into interactions and sales calls with people you quickly realise were only ever looking for free advice.  

 

🕳️

You’re exhausted by the hoop jumping and ever-changing, endless black hole that is social media marketing...

You seem to be talking to the same people on socials and you’re struggling to make the impact and sales you know you’re capable of making because reaching new people and growing your audience has become about as easy as climbing Mount Everest.

 

😬

You’re nervous...

 You feel like you’re putting all your eggs in one basket and one day the rug could be pulled out from under you. You’ve been relying on one or two social platforms for all your leads and marketing, but what if that platform suddenly changes, or worse, gets banned? You’re ready for the safety that having other marketing streams would bring.

Well, we are going to help you get to where:

⚡You know that when you get a piece of press sales will come in off the back of it - over and over again - because you’ve built a reputation that sells itself…

⚡Showing up as an expert feels easy - because you know exactly how to package your message and purpose in a way that means even people outside your circle 'get' what makes you unique straight away…

⚡Building your reputation, scaling your business and attracting a dream audience who are ready and prepped to buy from you feels effortless - because they know EXACTLY who you are and why they should trust you…

⚡Having enough time to do the other things that inspire you - because you’ve mastered how to promote and market in a way that has greater impact but takes less time than social media…

⚡Selling feels like a fun game - because you have so much third party proof that you’re the GOAT that it’s a no-brainer for potential clients and customers to work with you. . .

⚡Speaking to thousands or even millions of your ideal clients at the same time and firing them up - because you know exactly what to say to change their lives and inspire them to buy. . .

⚡You open your inbox to see opportunities for dream collaborations, projects and next-level steps coming to YOU - because you understand the power of what media can do. . .

 

INTRODUCING

THE SCOOP YEARLY PROGRAM
Skyrocket your reach, reputation and impact by building a media movement and
keep PR in house forever

selected

The Scoop Yearly Program

is your proven tool kit for landing media, speaking and reputation building opportunities that will grow your audience, build your reputation and scale your business for the long term.

 

This is the place for the founder who's ready to get serious about becoming a household name, creating a bigger impact and being the global leader they know in their bones they were always meant to be. A self-learning platform dedicated to media and publicity marketing and movement-leader messaging, here you'll find all the tools you need to build a 7 figure reputation that helps you scale and create greater impact with more ease.

 

Whether you're seeking investment, looking for sold-out launches or want to help thousands (or millions) through speaking events, book writing and your services, getting earned (rather than paid for) media publicity is a non-negotiable.

 

 Founded by a Forbes, Vogue and Sunday Times journalist and serviced by media insiders and experts, this self-learning, self-paced media skills platform is the vehicle that will get you to these destinations whilst also being a strategically-savvy move that'll save you tens of thousands a year in PR retainer fees.

Our members have been featured in: 

+ so much more!

ELIZABETH KING

The Scoop is a game changer - Bianca is a media secret weapon and I look forward to everything new that comes out. Everything Bianca [teaches] is so practical and useful that my team can turn it around and use it that week in our pitching. I now have our VA acting as our in-house media outreacher instead of paying a PR agency thousands a month for hardly any return. I'm so grateful for this amazing resource - it's helped us uplevel our media beyond what we could imagine.

Look, we know what you might be thinking…

 

“But don't media titles that famous want to hear directly from PR's? Isn't it a bit lame if they are hearing from me/ my team?”  

Or perhaps…  

“Sounds amazing, but how would I fit that in? Between juggling my socials, working in and on the business and looking after my clients, I feel like I don’t have time to take on anything new.” 

Or maybe… 

“Ahhh! Learning such a big skill sounds overwhelming! How do I know if I put the effort in, this is going to work for me?!” 

We get it. Taking a leap of faith to adopt a new strategy in your business can be nerve-wracking, but we’ll let you in on a little secret. . .

Journalists actually prefer to hear directly from founders and their teams, rather than PRs, so by setting aside a small amount of time to learn this system, you can keep control over the media narrative you put out there as well as save yourself upwards of ÂŁ50,000 a year in PR retainer fees.

We’ve also built this system using only tried and tested techniques that focus on quality over quantitive actions, meaning that once you’ve learned what to do, you and/ or your team can start landing dream media and reaping the benefits with as little as 1 hour a week.

And as for whether it works or not… we’ve had students in our community see success across finance, health and wellness, business, marketing, coaching, charity work, recruitment, real estate, mindset, home organisation and social media management (amongst other niches), so this isn’t just a ‘this worked for me so I’m going to assume it’ll work for everyone’ strategy - it’s one built and taught by industry insiders and experts who know exactly what DOES work, regardless of what industry you work in. And let’s not forget - actual professional PRs come to us to learn this work, too (yep - the very people your industry peers are paying thousands a month to!)

Media audiences are elite.

Here’s why:

 

🪩 They are typically affluent

🪩 88% of readers take action based on recommendations made by the media

🪩 80% then share those recommendations with others

🪩 65% of consumers trust earned media more than any other form of marketing

🪩 The average attention span for a social media post is 1.5 seconds, whereas the average attention span for a piece of media is between 12 and 20 minutes. It doesn’t even compare.

🪩 Companies that excel at PR are 7 times more likely to be perceived as a high quality brand than those that don’t.

🪩 Traditional media lasts waaaaay longer than social media so even in years to come, you'll still be dining out off the features you secure.

🪩 People want to know who you are and why they should trust you, having a journalist write about you, or being on a panel or podcast gives you third party endorsement (essentially having someone else shouting about how amazing you are is more powerful than you shouting about it)

🪩 People will almost always subconsciously choose a brand that's been featured by a known media brand over one that hasn't - it catapults you to trusted status straight away, so people buy faster.

🪩 It becomes a lead generating machine - you get to piggyback of world-recognised brands and the trust they’ve built, meaning you can adopt their audience and quantum-leap your own.

🪩 Your audience consumes the media when their nervous system is relaxed, meaning they're super receptive to your message. This, in turn, creates a greater impact for them, meaning you can truly change their lives and they come to you READY to buy.

What Clients Have to Say

See more testimonials here

Here’s exactly what you’ll gain access to when you join:

EXPERT LED COURSE

Landing Dream Features

Always dreamed of a full page spread in that glossy magazine or that weekend newspaper? Landing Dream Features teaches you EXACTLY how to approach the media in the most proactive and effective way, so you can achieve meaningful, feature-length stories about you, your business and expertise whilst building a meaningful media network that you can gain more opportunity from in the future.

EXPERT LED COURSE

Quick Media Wins 

Seen journalists post on socials that they're looking for experts but don't know how to find the opportunities related to you or how to stand out from all the other responses? Quick Media Wins will teach you how to find, interpret and respond to requests that can have you landing top-tier media coverage in a matter of days.

EXPERT LED COURSE 

Turning Media Into Sales

You're landing the amazing features you've always dreamed of, but now you want to make sure they are making you as much money as possible! Turning Media into Sales is the course that will teach you exactly how to do this, showing you proven techniques that will make those media wins make you as many sales as possible.

EXPERT LED MINI COURSE 

Fearless Visibility

Are you yearning to make a huge impact but hold a deep-rooted limiting belief that being more visible leaves you open to criticism? Learn to master your mindset so that you can ditch the imposter syndrome, stop playing small and show up as the leader you were born to be.

EXPERT LED COURSE 

Guest Star

If you're ready to be the speaker everyone is clamouring to book, this is the course for you. Our Speaking Course will give you step by step instructions and tools to show you exactly what to do to land those dream speaking gigs, how to deliver a message that has value and moves people and how to turn that into sales and opportunities.

EXPERT LED COURSE 

Control Room

This is where you’ll learn different techniques, tips and tricks for managing your own media outreach for the foreseeable future in a way that feels like it’s opening up time and ease in your business, not like it’s another thing on the to do list - even if you’re time strapped or don’t have a team to support you (or, if you do have a team to support you, this is exactly where they’ll learn to build media outreach into your marketing strategy seamlessly).

INCLUDING EXAMPLES + INSTRUCTIONS

Gold Dust Pitching Templates

Unlock our bank of pitching templates, so you can send a top 1% pitch every single time, for whatever scenario (whether that’s a podcast, a dream feature, a speaking gig, a journalist callout…) - every single time. These have a 90% open rate, meaning you’re already on your way to that ‘yes’ just by following our pitching process.

NOTION TEMPLATE

The Scoop PR Tracker System

Exclusively designed for The Scoop students in Notion, this is a complete control panel for you to plan, send and keep track of all your media outreach efforts. It’s been designed to streamline any work that you do and cut down your admin by half.

LIVE CALL

Monthly Media Q+As  

Each month, you’ll get to meet a journalist, editor, or producer from a globally recognised media brand - think Vogue, BBC, Cosmopolitan, The Sunday Times. These are the decision-makers who actually green light stories, and in these live Q&As, you’ll hear directly from them about what makes a pitch stand out. Even better? You’ll add them to your own network, meaning you won’t just be cold pitching into the void—you’ll have real connections with people who know your name, making it easier to land media coverage now and in the future.

LIVE CALL

Monthly Support Calls 

Each month, you’ll also have access to a live support call with The Scoop team - your chance to troubleshoot, ask questions, and get expert guidance on your media outreach. Stuck on a pitch? Not sure how to follow up? Need help finding the right angle? Bring it to the call and get real-time advice so you can move forward with confidence. It’s like having a media strategy hotline - except with actual humans who know their stuff and want to see you succeed.

CONTACTS

400+ Contact Database 

You’ll get access to The Scoop’s exclusive contact database—now with over 400 journalists, editors, and producers across news, business, culture, fashion, beauty, broadcasting, podcasting, shopping, and more. And it’s not just a list of names. Each contact comes with insider intel, so you’ll know exactly who to pitch, what they cover, and how to make your outreach stand out. Plus, it’s updated every month, keeping you ahead of the game with fresh, relevant connections.

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And by following this system

you’ll be able to:

  • Learn how to write a top 1% pitch that journalists and media people want to read every single time
  • Land interviews and stories features with world recognised media titles
  • Communicate your magnetising, movement leading message with confidence
  • Transform the media you receive into more sales, a bigger audience and more opportunities

🥳 The Scoop Yearly Program is for you if:

  • You’re a founder, entrepreneur, solopreneur or side hustler willing to learn and implement a new marketing strategy
  • You’re a founder, entrepreneur, solopreneur or side hustler with a team member you want to learn and implement this skill for you
  • You’re ready to spend at least 1 hour - 90 minutes a week learning and taking action
  • You’re ready to become a collaborative giver to the media, not a pure taker
  • You’re willing to take action and use the feedback you get to adjust and optimise your results

🙅 The Scoop Yearly Program is not for you if:

  • You aren’t willing to find the space to commit 1 hour to 90 minutes a week to do the work (or have a team member do it for you)  
  • You’re not willing to be generous with your expertise to the media to maximise the results within your own business
  • You aren’t willing to accept that it can take time for media stories to be published

42% of people rank press as the most trustworthy type of content, ahead of spokespeople (29%) and company websites (21%)

Phew! And the stats don't lie, baby! 

WHEN YOU JOIN

The Scoop Yearly Program

YOU GAIN YEARLY ACCESS TO OUR SELF-PACED ONLINE LEARNING PLATFORM, WHICH INCLUDES: 

selected

  • Landing Dream Features
  • Quick Media Wins 
  • Turning Media Into Sales
  • Fearless Visibility
  • Guest Speaker
  • Control Room
  • Media Pitching Templates
  • 400+ media contact database
  • Monthly live Q+As with journalists, editors and producers
  • Monthly support calls with the Scoop team
  • 6-monthly course improvements and updates
  • Private podcast with shortened audio versions of each course so you can learn on the go 
 

Join for £1497 per year

PAY IN FULL

 
1 x Yearly Payment:

ÂŁ1497

With Pay in Full Bonus 

BEST PLAN

 
12  x Monthly Instalments of

ÂŁ149

Total = ÂŁ1788

5 SPOTS OPENING 26TH MAY!

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MEET YOUR MEDIA AND MESSAGING WING WOMEN

Hi friend, Bianca here - journalist and founder of The Scoop.

 If I were looking to get the world's attention on my business, I'd follow the steps we teach inside the The Scoop Yearly Program.

As a journalist (I'm a writer for VOGUE, Courier, The Sunday Times, Refinery29, Cosmopolitan, BBC and the Evening Standard, as well as being a Senior Contributor to Forbes (an honour only 5% of their writers are given) and speaking as a guest expert on places such as Sky News), I get asked all the time by creatives and business owners about how they can get themselves into the media. So much so, in fact, that I’ve been invited to speak on the topic at Columbia Business School, amongst other places. It’s one of, if not the most, effective ways to scale, build a movement and bring visibility, credibility and - crucially - customers and their money to your brand.

The trouble is, for most people, access to this skillset costs thousands a month in the form of PR - seriously not the one if you want profit margins that make you sing rather than cry. But I believe that if you're savvy enough to search for alternatives to spending upwards of £50,000 a year on PR (and that's a conservative estimate) you're exactly the kind of leader whose stories, expertise and message should be spread to the world.

That’s why we created The Scoop Yearly Program - the first learning platform of its kind. Here, you’ll be learning from the professionals - journalists, editors and trained PRs - exactly what you need to do to get yourself into major media outlets so that you can build your profile and, ultimately, earn more money. And these aren’t just skills ‘in theory’ either - when I first became a journalist I learnt the hard way what needs to go into pitching to editors as a writer and the same principles apply here to you, pitching as an expert looking to be featured. Not to mention that we’ve also taught hundreds of other founders and PRs and gotten them results at this point.

I seriously can't wait to welcome you into the family and see what you can achieve with The Scoop Yearly Program!

And I'm Grace - a PR and Bianca's right hand woman!

Having started my first PR business over a decade ago, I’m the one bringing my first hand experience of the ever developing world of PR, media and publicity directly to you.

When people learn that I’m a PR, I usually hear the same stories - either of having worked with PR companies in the past that charged them huge sums of money and didn’t create the results that were promised, or wanting to get media coverage but feeling like it wasn’t a cost they could justify at their current business stage. I always get the same question that follows this conversation - 'how can I achieve better results on my own?! I haven’t got the time, or the contacts to do my own PR and I wouldn’t even know where to begin!'

If you’ve asked these questions - either to yourself or a PR that you know - then you’re in the right place! Over the last 10 years, I have fine-tuned techniques to make getting into publications like VOGUE, The Times, Elle, Red, Tatler and Forbes, on to podcasts, TV and radio shows foolproof as well as time saving. I’d rather teach you how to do it for a fraction of the cost, than see you go to a PR agency who’s going to charge you thousands (yes thousands!) to do exactly what you can do - and probably with less passion.

I know that the techniques we’re going to teach you in our system work because I’ve used them myself to land press for my clients in places like The Telegraph, GQ, Stylist and Marie Claire. Combine that with Bianca’s knowledge as a top tier journalist and you seriously have the most amazing knowledge at your fingertips.

 We can’t wait to see what you’re going to do with The Scoop Yearly Program!

Once you put the techniques you learn from The Scoop Yearly Program into action, these are the kinds of results you can expect:

 
SO...

What makes

The Scoop Yearly Program 

different?

1

We teach you from a 360 perspective

 

You have two teachers - one from each side of the fence (PR and Media). Being a FORBES columnist, VOGUE, Cosmo and Sunday Times journalist, Bianca reads pitches every single day and knows exactly what a journalist wants to see when they open your email.

On the other side, Grace has worked with clients big and small, fine tuning the techniques that actually work to get her clients the coverage they want to receive.

You have the best of BOTH worlds - someone who represents the experts and someone who writes about them.

To add to that - we are both business owners ourselves. We've been exactly where you are and have fine tuned EXACTLY what works - so you don't have to.

This is a level of insider access you'll not see elsewhere!

2 

We don't just focus on media

The biggest mistake we've seen entrepreneurs make is just getting press and then... doing nothing with it. We teach you how to not only land those media wins but how to actually leverage them for further success, whether that be greater financial results, an expanded empire, investment or simply more impact.

3

We’re always updating our techniques

When we say we know this works now, that means whenever ‘now’ is for you - we regularly update our teachings to align with what’s working in the media at the time, so you can rest assured that the skills you learn will always be up to date. As a yearly student, you’ll always receive any updates or additions we make to The Scoop Yearly Program within your subscription period for free, too.

All your questions - answered

 Ready to join us?

We know, deep down, you want to build the kind of success you dreamed of when you started out, and to do this you need to make more sales in less time in a way that you actually enjoy, has value and creates meaningful impact. Otherwise, what's the point?

So if you're ready to take that leap and finally be seen for how good you truly are, we're here for you and can’t wait to celebrate your success.

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5 SPOTS OPENING 26TH MAY!

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