Here's what becomes possible when you master earned media:

⚡ Your name precedes you - Clients, potential partners and press reach out to you because the right people already trust you before you even speak.

⚡ Selling feels effortless - Third party credibility does the heavy lifting. You’re no longer convincing; you're confirming what people already believe: that you're the one.

⚡ Your message lands fast and sticks - You’re crystal clear and instantly understood. You're positioned as the expert even outside your niche.

⚡ Visibility becomes an asset, not a task - You stop working overtime to be seen. Your media presence keeps working long after you've logged off.

⚡ You scale without screaming into the void - Instead of hoping your post gets picked up by the algorithm gods, you’re getting featured where it actually matters and it comes with impact, reach and staying power.

⚡ Opportunities find you - Your inbox? Full of speaking gigs, press invites, podcast requests and clients who say, “I saw you in [insert name-drop outlet] and knew I had to work with you.”

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Hi, Bianca here - journalist and founder of The Scoop.

If I were trying to get the world’s attention on my business, I’d do exactly what we teach inside The Scoop Yearly Program.

As a journalist, I’ve written for VOGUE, Courier, The Sunday Times, Refinery29, Cosmopolitan, BBC and The Evening Standard. I’m also a Senior Contributor to Forbes - a title held by just a handful of their writers - and I’ve been invited to speak on media strategy at places like Columbia Business School, Sotheby's and appear as a guest expert on Sky News.

Over the years, I’ve been asked by countless founders, creatives and business owners: “How do I get myself into the media?” And for good reason. Earned media is one of the most powerful ways to scale your business, build credibility and turn visibility into real revenue.

But here’s the problem: for most people, this kind of access comes with a £5k+ per month PR retainer price tag, which is hardly ideal if you’re trying to protect your profit margins.

That’s why I created The Scoop Yearly Program - the first learning platform of its kind, designed to make this skillset accessible to the people who should be in the press: the founders, experts, creatives and leaders with something meaningful to say.

Inside the program, you’ll learn directly from journalists, editors and PR professionals how to get yourself featured in major media outlets, so you can build your profile, grow your audience and ultimately, earn more.

And this isn’t theory. I learned what works by pitching to editors for a living. The same techniques that got my own stories published are the ones you’ll use to get yours picked up as an expert. We've now taught hundreds of other founders and PRs how to do the same - and the results speak for themselves.

I seriously can’t wait to welcome you in and see what you do with these skills. Let’s make you unmissable.

And I'm Grace - a PR and Bianca's right hand woman!

Having started my first PR business over a decade ago, I’m the one bringing my first hand experience of the ever developing world of PR, media and publicity directly to you.

When people learn that I’m a PR, I usually hear the same stories - either of having worked with PR companies in the past that charged them huge sums of money and didn’t create the results that were promised, or wanting to get media coverage but feeling like it wasn’t a cost they could justify at their current business stage. I always get the same question that follows this conversation - 'how can I achieve better results on my own?! I haven’t got the time, or the contacts to do my own PR and I wouldn’t even know where to begin!'

If you’ve asked these questions - either to yourself or a PR that you know - then you’re in the right place! Over the last 10 years, I have fine-tuned techniques to make getting into publications like VOGUE, The Times, Elle, Red, Tatler and Forbes, on to podcasts, TV and radio shows foolproof as well as time saving. I’d rather teach you how to do it for a fraction of the cost, than see you go to a PR agency who’s going to charge you thousands (yes thousands!) to do exactly what you can do - and probably with less passion.

I know that the techniques we’re going to teach you in our system work because I’ve used them myself to land press for my clients in places like The Telegraph, GQ, Stylist and Marie Claire. Combine that with Bianca’s knowledge as a top tier journalist and you seriously have the most amazing knowledge at your fingertips.

 We can’t wait to see what you’re going to do with The Scoop Yearly Program!