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THE SCOOP YEARLY PROGRAM IS OFFICIALLY OPEN!

 Build a reputation that sells for you

You're doing everything right. So why are you still having to convince people?

You don't have a content problem. You have a credibility gap... and earned media is how you close it. The Scoop is how you do that without paying £5k a month to a faceless PR firm.

JOIN OUR MEMBERS GETTING FEATURED BY: 

In the next 90 days, this is what starts to feel different:

✔️ You stop over explaining yourself on sales calls 

✔️ You stop feeling like you have to prove you're legit to every new lead 

✔️ You stop being impressive in private and invisible in public 

✔️ Journalists start replying

✔️ Opportunities start finding you 

✔️ And your credibility starts compounding instead of resetting every time you launch.

You're no longer trying to build authority. You have it.

Which means leads find you when you're not looking for them. When you're on holiday. When you've gone quiet on socials. When you recorded that podcast two years ago and completely forgot about it.

Earned media doesn't clock off. It keeps selling for you long after the launch ends, the ads pause or you go quiet

 

Here's how it happens inside The Scoop:

✔️ You learn exactly what makes journalists say yes from journalists themselves 

✔️ You build 2–3 pitch angles that are sharp, strategic and actually fit you 

✔️ You refine your outreach in real time instead of guessing in isolation 

✔️ And you learn how to leverage every single win - whether that's on a podcast, in a magazine interview or on a speaking stage - into trust that keeps converting long after the feature goes live.

One piece of coverage becomes your sales page opener. Your email hook. Your "as seen in." Your reason a dream client books a call three months later without ever speaking to you.

Less 'urgh I've got to make a million pieces of content.' More 'let's build a credibility machine that runs on its own.'

 Let's cut to it. This is probably you:

 

🥇

You’ve had great client results but no one outside your immediate circle knows it.


You know you’re good, but somehow you’re still the “best kept secret” in every room.

👀

You’re spending more time marketing than leading

 You batch content on Mondays. You rewrite captions three times. You’ve “almost” pitched five times this year but overthougt every angle. And yet... you still feel like you're experimenting rather than hammering what works.

🕳️

You’ve grown on social before. You’ve even had good months. But it resets every time you stop posting... And you still feel scrollable.

You’re not here to play the algorithm. You’re here to build something that lasts but right now, it’s all on rented ground.

 

😬

You know you’re capable of more visibility - you just don’t have a system. 

Social is borrowed attention. Press is lasting authority. And you're ready to build a brand that scales because people trust it.

 

Here's what becomes possible when you master earned media: 

 

⚡Your name walks into the room before you do. People already know who you are - the client, the investor, even the journalist - and they’re the ones chasing you.

⚡ Selling stops being awkward. No more “convincing.” Your third party credibility is already doing the heavy lifting, so all you have to do is smile and take the yes.

⚡ Your message becomes unavoidable. It cuts through the noise, sticks in people’s heads and positions you as the obvious expert, even to the ones who’d never heard of you five minutes ago.

⚡ Visibility stops being a second job. You log off and your press is still working overtime for you, compounding day after day while you actually run your business.

⚡ You’re no longer praying to the algorithm gods. You’re being featured where it actually matters, giving you not only the reach, but the impact and receipts that outlive any disappearing reel.

⚡ Your inbox turns into a brag book. Speaking gigs, podcast invites, journalists asking for comment and dream clients starting their email with: “I saw you in Forbes and knew I had to work with you.”

There's no 'right' way to use The Scoop. Just your way.

You get full access for a year. How you use it depends on where you are and how you move.But here's what we typically see:

The Accelerator 

You want momentum and you want it now. You binge the strategy upfront and get your angles mapped so you can get pitching within a couple of weeks. You show up to all the live Q&As, get real time feedback from journalists and leave with something tighter every single time. You're not here to dabble. You're here to move quickly.

 

The Dripfeeder

Life's busy. You're not going to block out a week to binge the program right now and you don't need to. You carve out time when you have it, pick up where you left off and pitch when the moment's right. The year of access means you're not racing a countdown. You're building at a pace that actually sticks and the wins still compound either way.

The Delegator

You know this needs to happen and you don't see the sense in paying a faceless PR agency ÂŁ5k a month to do it for you. You're just not the one who's going to be sending the pitches. You bring your VA or marketing lead in, hand them the system and let them run it. Press becomes something your business does consistently - not something you get round to when you have a spare afternoon.

INTRODUCING

THE SCOOP YEARLY PROGRAM

If you’re ready to scale, you need more than content. You need trust - the kind that makes investors lean in, clients say yes faster and opportunities land in your inbox without you lifting a finger.

That’s exactly what The Scoop Yearly Program gives you: a proven system for turning your story into press that builds unstoppable authority.

👉 Skyrocket your reach.
👉 Cement your reputation.
👉 Turn visibility into sales on repeat.

All without wasting ÂŁ50k+ a year on PR retainers that rarely deliver.

Here’s exactly how we're gunna get you there:

EXPERT LED COURSE

Landing Dream Features

The press spreads everyone screenshots for their brag folders. Learn exactly how to pitch full length features and in depth interviews that make people stop scrolling and start talking.

EXPERT LED COURSE

Quick Media Wins 

Want coverage this week, not six months from now? Journalists are already hunting for experts - we’ll show you how to answer like a pro and get featured on demand.

EXPERT LED COURSE 

Turning Media Into Sales

Press doesn’t pay the bills unless you know how to use it. This playbook turns visibility into clients, traffic, momentum and cash in the bank.

EXPERT LED COURSE 

Guest Star

Become the voice everyone wants on their stage. Land podcasts, TV, radio, panels... then deliver in a way that makes people remember your name.

EXPERT LED COURSE 

Control Room

PR without overwhelm. A clear, repeatable system that keeps you (or your VA) running your outreach like a pro in about an hour a week.

EXPERT LED MINI COURSE 

Fearless Visibility

Visibility anxiety is expensive. Rewire your fear of being seen so you can show up unapologetically and actually own the spotlight.

INCLUDING EXAMPLES + INSTRUCTIONS

Gold Dust Pitching Templates

Proven, plug-and-play templates that get a 90% open rate. Podcast pitches, speaking gigs, callouts - you name it, we have a template all done for you.

LIVE CALL

Monthly Media Q+As  

Step inside the newsroom. Meet editors, producers and reporters from outlets like Vogue, BBC and The Sunday Times. Ask them anything. Build the relationships that get you featured.

LIVE CALL

Monthly Support Calls 

Bring your pitches, problems, “is this crazy?” ideas. Walk away with insider fixes and clarity from The Scoop team and our member community.

LIVE CALL

Monthly Skills Lab  

Every month, we deep dive a core media skill (think: headlines that sell, follow-up emails that land, angles journalists can’t ignore). Each session is laser-focused and immediately actionable.

NOTION TEMPLATE

The Scoop PR Tracker System

Your PR command centre. Track pitches, follow ups and coverage in one place - so you stay consistent and in control.

CONTACTS

400+ Contact Database 

No more pitching into the void. A handpicked, updated list of 400+ journalists with insider intel on exactly what they cover and how to stand out.

"OK, but will this actually work for me?"

🙋‍♀️ “Don’t journalists prefer to hear from PRs?”
Nope. Journalists love hearing straight from founders - it’s more authentic, more useful and way less fluff. When you show up the right way, you don’t just get heard… you also get remembered.

⏰ “Sounds great, but I don’t have time for this.”
Exactly why we built it. Once the system’s in place, you (or your VA) can run outreach in about an hour a week. No content treadmill. No 50 tab overwhelm. Just focused visibility that compounds.

🤔 “But what if it doesn’t work in my industry?”
This isn’t a one-size-fits-all ‘personal story’ tactic. It’s a tested framework that’s landed features for founders in coaching, wellness, finance, real estate, social media, charity, mindset and more. We're not a one trick pony.

💥 And here’s the kicker: those £5k/month PR agencies your competitors are paying? Yeah... they come to us to learn this system.

🥳 The Scoop Yearly Program is for you if:

  • You’re a founder, expert or service provider who’s done being a best kept secret.

  • You want a reputation that scales with your business and brings clients, partners and press along for the ride.

  • You (or your VA) can exchange 1 -1.5 hours a week of doggy paddling on socials to instead run a system that pays you back in credibility, coverage and clients.

  • You’re over chasing trends and building your brand on rented ground.

  • You’re ready to treat visibility like the revenue driver it actually is, instead of a side hobby. 

🙅 The Scoop Yearly Program is not for you if:

  • You’re chasing “overnight fame” with zero strategy or follow through.

  • You’d rather keep praying to the algorithm gods for 1.5 seconds of attention than spend an hour building authority that compounds.

  • You think media coverage comes from blasting out a few cold emails and crossing your fingers.

92% of consumers trust earned media more than any form of advertising 

(Nielsen Global Trust in Advertising Report)

WHEN YOU JOIN

The Scoop Yearly Program

You’re not just getting trainings, templates and a few “pitching hacks.”
You’re building the kind of visibility engine PR firms charge £5k+ a month to (barely) deliver.

💥 You own the process.
💥 You control the narrative.
💥 You scale your reputation on your terms.

selected✅ The full expert-led course suite (media, visibility, sales, pitching + more)
✅ Gold-dust pitch templates that get opened, read + replied to
✅ 400+ curated media contacts, updated monthly
✅ Your own PR HQ in Notion to run outreach like a pro
✅ Monthly live Q&As with real journalists
✅ Monthly support + strategy calls with The Scoop team
✅ Audio versions of every course (learn on the go)
✅ Every update + new release automatically included

 

Join now for £1597 per year

👉 Less than the cost of a single month with a traditional PR agency.
👉 And a visibility skillset you’ll use for the rest of your business life.

PAY IN FULL

 
1 x Yearly Payment:

ÂŁ1597

 

PAYMENT PLAN

 
12  x Monthly Instalments of

ÂŁ159

Total = ÂŁ1908

MEET YOUR MEDIA AND MESSAGING WING WOMAN

Hi, Bianca here - journalist and founder of The Scoop.

I’ve written for VOGUE, The Sunday Times, Cosmopolitan, BBC and The Evening Standard, and have been a Senior Contributor to Forbes for 5 years - a title held by only a handful of their writers. I’ve also taught media strategy at Columbia Business School and Sotheby’s and shared insights live on Sky News.

And here’s what I know for sure: earned media is one of the fastest ways to scale, build credibility and turn visibility into revenue.
But most people think it’s locked behind a £5k/month PR retainer.

That’s why I built The Scoop - the first learning platform that puts this skillset back in founders’ hands. You’ll learn directly from me and other media insiders exactly how to get featured in the outlets that move the needle, so you can build your profile, grow your audience and earn more.

This isn’t theory. It’s the exact system I’ve used in newsrooms and taught to hundreds of founders - and it works.

Let’s make you unmissable.

SO...

Why The Scoop isn't just another course

1

Insider access you won’t get anywhere else.

As a journalist for Forbes, VOGUE, Cosmopolitan, and The Sunday Times, I read hundreds of pitches every week - and I know exactly what makes editors pay attention. 

2 

We don't just teach you how to land press, we teach you how to cash it in

 One of the biggest mistakes we see entrepreneurs make? They get great coverage… and then do nothing with it.

 

3

It's always current. Always ahead.

So what works for us works for you. When we say this system works now, we mean whenever ‘now’ is for you.

 

All your questions - answered

 Ready to join us?

You didn’t build this business to blend in.
You built it to lead. To be seen. To walk into a room and have people already know your name.

That’s exactly what The Scoop Yearly Program delivers:

  • Skills that compound.
  • A system that works.
  • Support that keeps you moving.

👉 If you’re ready to stop chasing attention and start commanding it…

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