NOW ENROLLING!
The Scoop
A yearly membership featuring journalist and editors' insider secrets on getting you and your business featured in the media.
Get visible, make an impact, earn more money.
I want to join now!
What would it feel like to be the journalist whisperer? To build a reputation of being so good at delivering them exactly what they want that you have too many enquiries from potential PR clients to count?
Maybe you...
- Are tired of feeling like you're meant to be able to read journalists' minds, even though the media landscape is changing all the time...
- Are feeling stressed by the pressure to deliver results from clients who don't understand how the media works...
- Know you want to keep brushing up on your skills (after all, every other profession has CPD training, right?)
- Wish you had bigger, better and more frequent media placements to show potential clients, so that it's an absolute no-brainer to work with you and you can raise your prices...
That's why it's time to shake things up. Discover The Scoop: a yearly membership where journalists and editors share exactly what they're looking for with PRs, creatives and business owners - all on a safe and purpose built education platform.
I'm talking no more trial and error and no more mystery. Just unfiltered guidance from the people making the decisions.
Without having to spend loads of your money, time or effort learning and without having to worry that your enquiries will be met with silence or irritation
As a journalist (VOGUE, Courier, The Sunday Times, Refinery29, Cosmopolitan, BBC and the Evening Standard to name a few - oh, and I'm a Senior Contributor at Forbes) I receive around 100 pitches a day (I wish this was a joke!) and only about 5% of them are at a level that I'd even consider working with.
And it's not just me. My friends in the industry have the same issues. Inboxes overcrowded pitches that aren't hitting the mark.
The industry is changing - journalists are looking for more tailored, engaging ideas and less stuffy old press releases or mass call outs - and I'm on a mission to demystify it.
That's why I founded The Scoop - a yearly membership featuring journalist and editors' insider secrets so you can deliver better results for your clients and build lasting relationships within the industry.
Because I believe that we (the media and PRs) are both on the same side and it's time we started talking to each other properly.
I want to join now!Because better pitches for journalists = better results for you and your clients.
And better results means a better reputation and more income for you in the long run.
The Scoop includes...
- Over 50 in-depth guides on every element of pitching successfully to the media, so whatever your question or problem, you'll be able to find a solution
- A journalist database full of contacts across all main sectors, including their social handles and useful notes on their preferences, so you can cut your research time in half.
- Short courses on media outreach from journalists' point of view, so you can brush up your skills at your own pace.
- Results-driven pitching templates and other resources (with best-practice examples) that are ready to use immediately.
- Q+As with working journalists and editors (some of them live via Zoom, so you can ask questions and build relationships with them directly).
- Monthly advice columns so you can have your specific questions answered by The Scoop's team.
- PLUS more to come - I'm talking live pitch clinics, community pitching hours and mindset resources, to name a few.
All of which you'll have access to immediately on enrollment.
I'm Bianca Barratt...
A journalist on a mission to demystify the media.
My purpose as a storyteller is to write about the glorious mess of being human and help people feel less alone. My job is to write stories for the media. This includes being a culture and lifestyle features writer for titles such as VOGUE, Courier, The Sunday Times, Refinery29, Cosmopolitan, BBC and the Evening Standard, as well as being a Senior Contributor to Forbes. I also advise individuals, business owners and PRs on media and messaging strategy. When I’m not doing that, I can usually be found working on my novel and screenplay or fantasising about what I’m going to eat for my next meal.
So far, PRs who have joined The Scoop have been able to...
Secure more features
in less time
Get better results
for their clients
Build better relationships
with journalists that last
Ready to join The Scoop?
What others are saying...
Just some of the media brands PR members of The Scoop have been able to secure since joining...
The Scoop is perfect for you if:
- You're looking to upskill to better serve your clients
- You want to modernise your outreach techniques
- You want to train an assistant but don't have time
- You want to build better relationships with journalists
FAQs
Q: I'm not based in the UK. Does that matter?
No - the techniques and lessons shared are universal, so will apply to the media whether you're in Europe, the US, Australia or working somewhere else remotely.
Q: I'd like my team to learn from this. Is that allowed?
Yes. Whilst it is against our terms for you to share this information publicly, you can share it within your own team.
Q. When can I expect the first piece of coverage?
The Scoop does not guarantee coverage, but members who've put in the work and followed the advice given have seen results within the first couple of weeks.
Q. Is the payment monthly?
No. This is a yearly membership, meaning your membership will automatically renew on a yearly basis, unless you choose to cancel it.
