"Experts shouldn't be afraid to pitch themselves and their knowledge, the relationship between journalists and experts should be two-way dialogue."
Bio:
Priya Raj is content editor at Living360, she is a journalist with a passion for all things wellness, beauty, and culture. With years of experience writing for top magazines, she loves digging into the stories that shape how we care for ourselves - inside and out. Whether she's testing the latest skincare trend or exploring mindful rituals from around the world, she brings a curious lens to everything she covers.
Highlights:
- Journalists genuinely value direct access to founders and experts - Priya reinforced that pitches from the person behind the business can feel more authentic than agency-led outreach, especially when the founder has real expertise, lived experience or a strong point of view.
- Living 360 covers beauty, wellness, health, travel and lifestyle topics - with a mainly London-based female audience, roughly aged 25–45, plus a broader lifestyle readership through newspaper supplements including the Telegraph and London Standard.
- Google Trends is a key editorial tool - Priya explained that the team uses it to validate whether there is enough search interest around a topic before developing or pitching a story.
- Credibility matters more than ever - with a rise in AI-generated or “fake” experts, journalists need to see that you are a real, verifiable person. A clear online presence, such as LinkedIn, relevant qualifications or visible experience, helps build trust quickly.
- A good pitch makes the journalist’s job easier - concise subject lines, clear angles, relevant keywords and easy access to image assets can make a huge difference, especially when editors are working quickly.
- Experts should not be afraid to challenge or shape the angle - Priya encouraged members to see pitching as a two-way dialogue. Journalists need expert guidance, especially on sensitive, niche or undercovered topics, and a strong expert can help them approach a story safely and accurately.
- Connect with Priya on IG here.
- Connect with Priya on LinkedIn here.
- Contact Priya at [email protected]
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