If I were looking to get the world's attention on my business, I'd follow the steps I teach in The Scoop to the letter.

I’m Bianca Barratt - a journalist on a mission to demystify the media for business owners such as yourself. 

My purpose as a storyteller is to write about the glorious mess of being human and help people feel less alone. My job is to write stories for the media. This includes being a culture and lifestyle features writer for titles such as VOGUE, Courier, The Sunday Times, Refinery29, Cosmopolitan, BBC and the Evening Standard, as well as being a Senior Contributor to Forbes (an honour only 5% of their writers are given) and speaking as a guest expert on places such as Sky News.

As a journalist, I get asked all the time by creatives and business owners about how they can get themselves into the media. It’s one of, if not the most, effective ways to scale, build a movement and bring visibility, credibility and - crucially - customers and their money to your brand.

The trouble is, for most people, access to this information costs thousands a month in the form of PR - seriously not the one if you want profit margins that make you sing rather than cry.

But I believe that if you're savvy enough to search for alternatives to spending upwards of £50,000 a year on PR (and that's a conservative estimate) you're exactly the kind of leader whose stories, expertise and message should be spread to the world. 

 That’s why I started The Scoop. - the first membership of its kind. Here, you’ll be learning from the people on the other side of those pitches - the journalists and editors - exactly what you need to do to get yourself into major media outlets so that you can build your profile and, ultimately, earn more money.

How getting into the media can skyrocket your business

• Media is one of the most powerful entities on the planet, meaning if you're here to build a movement that shakes up the world, you need to start securing it, like, yesterday.

• It puts you in front of thousands or sometimes millions of potential customers or clients

• It acts as a badge of approval from brands that your potential clients and customers already know, which makes it easier to trust and buy from you (just think - when you’re trying to decide between two of the same product and you see one has been featured in/ recommended by major media brands such as Vogue or Forbes, which one are you more likely to pick? Exactly).

• It makes it easier to get more opportunities such as book deals and speaking gigs

• It works at every stage of your sales funnel

• It lasts forever (all it takes is one feature on Oprah for you to be able to use that logo forever)

• It’s infectious - the more media you have, the more you’ll find it easy to get

• Monthly collaboration calls with The Scoop team and other members so you can ask questions, tap into a mega-movement mindset and dedicate time to work on your media outreach alongside The Scoop community.
• A journalist database full of contacts across all main sectors, including their social handles and useful notes on their preferences, so you can cut your research time in half.
• In-depth but efficient courses on media outreach from journalists' point of view, so you can learn DIY PR skills at your own pace. 
• Results-driven pitching templates and other resources (with best-practice examples) that are ready to use immediately.
• Q+As with working journalists and editors (some of them live via Zoom, so you can ask questions and build relationships with them directly). 
• Over 50 in-depth guides on every element of pitching successfully to the media, so whatever your question or problem, you'll be able to find a solution
• Monthly advice columns so you can have your specific questions answered by The Scoop's team.
• PLUS more to come - ohhhh honey, I cannot WAIT to share what's waiting in the wings.

All of which you'll have access to immediately on enrolment.

And the best part? 

Because new things are added every month, the membership gets more valuable as time goes on.