How to get your hands on fresh research and data to use in pitching

organisation pitching

As a journalist, I can safely say that I love statistics, data or research. They provide context, talking points and evidence for the points I'm making, ensuring that my pieces are well rounded and researched. I particularly love it when I'm able to use fresh data - meaning, I love it when new research or stats come out that are enlightening but haven't really been used in articles yet. It's not just me who feels this way, either - you'll probably notice that when new data comes out that's compelling or surprising and relates to work, wellness or lifestyle in some way, almost every major media outlet will end up using it in a story. 

Keeping on top of any new data that's coming out within your industry and pitching story ideas about it is a great way to get noticed by journalists - they're used to seeing the same stats thrown around all the time, so when they're presented with something new and reliable, they're usually grateful.

Just remember to always fact-check and verify any information before using it in media pitches.

Here's where to look to find the new stuff coming out. 

Stay up to date with industry publications

Industry-specific publications like journals, newsletters, and blogs are great resources to stay informed about the latest research and data in your field. These publications often have dedicated sections or issues that highlight recent studies or trends.

Keep an eye on social media and news outlets

Follow relevant hashtags and influencers on social media platforms like Twitter and LinkedIn to stay up to date on the latest industry news and research. Additionally, set up Google Alerts or follow news outlets that cover your industry to receive notifications about new studies or trends.

Attend conferences and events

Depending on what field you're in attending conferences and events in your industry can provide valuable insights into emerging trends and research. These events also provide opportunities to network with others and learn about their work.

Use academic databases

Academic databases like Google Scholar, JSTOR, and PubMed provide access to scholarly articles, research papers, and other publications.

Partner with experts in your industry

You might not have thought about collaborating with experts in your industry, but they can provide access to their research and data, which can help you build those all-important relationships and credibility with the media. Look for opportunities to work with academics, researchers, or other professionals in your field to stay informed about the latest industry developments.

Look out for academic journals

Academic journals are a great resource for new research and data. They are usually peer-reviewed, which means that the research is of high quality and reliable. You can search for relevant journals in your industry and browse the latest issues for new findings.

Industry Reports

Many industries have research firms that produce reports on trends and insights for them. These reports can be a great source of data that can be used in media pitches. Just google 'market research companies' and start there.